5 Tips for Creating a Digital Persona of your Business

5 Tips for Creating a Digital Persona of your Business

The world is becoming digital at a faster pace after the advent of the coronavirus outbreak and eventually, even small businesses will be compelled to have a digital persona across numerous platforms. This profile helps potential customers to familiarise themselves with the product before buying. It may be an e-commerce platform, a Facebook page, or an Instagram account. The mechanism is almost the same throughout these channels due to the fact you are not there to speak for your product, your persona does the talking. It is of utter importance that brands create and sustain an accurate persona in the digital landscape. In order to achieve this, they should follow these tips to avoid discrepancies in their expected results.

US ecommerce will rise 18% this year amid the coronavirus pandemic after eMarketer’s February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US retail sales…www.businessinsider.com

Business Insider

1. A Relatable Brand Story

There is no denying the fact that relating to the public will do wonders for your business. Consumers are more interested in what benefits you bring and the solution you provide. If you have already achieved this then it is time to communicate this innovation digitally. Your permanent customers might have the idea about the reasons due to which you started your business or what you strive for but your potential clients that exist in cyberspace are unaware of your driving forces. When moving to digital platforms it should be ensured that your brand story is for a global audience and the products or services which you are providing will now be available to a larger chunk of the population. Now, your brand story has to relate to this audience if you are aiming for global sales and want to step into the international market.

How to Tell a Compelling Brand Story [Guide + Examples]Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about…blog.hubspot.com

Hubspot

2. Transparency in Customer Service and Delivery

Its harder to sustain a customer’s trust in your brand than it is to gain in the first place. For the sake of maintaining your product’s credibility in the digital realm, your customer service has to be efficient and it should actually solve the customers’ queries regarding your product. This should happen across other realms of your business processes as well where the client is aware of delivery time, what they will be getting from the product or service, and most importantly the things which will not be included. This last check is associated with businesses that mainly provide services.

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3. Short and Concrete Slogans/Messages

It is the beauty of small phrases that they stick to the mind and why would a business not want this. A tradeoff has to be done while choosing a slogan for your launch or upcoming campaign. This decision is between choosing words which depict the message that you want to paint in your customers’ mind and keeping it short. A viral brand slogan is usually short and subtle. A tagline that is optimal to use is the one that, in the same instance, depicts your brand experience and is precise. Like other crafts, creating unique and catchy slogans is an art and gives the best results when crafted by an expert hence, you can outsource this to an expert and focus on operational processes. Devising a tagline that sticks will keep you in the business picture which in itself is necessary.

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4. Short Online Response Time

People love to be responded timely and digital media has made it comparatively easier to get in touch with consumers. Keeping this fact in mind, when creating your brand persona, maintaining it relies on the fact of how timely you deal with queries. Short online response time will establish a stronger consumer base and it will start developing customer loyalty.

5 Ways to Reduce Customer Service Response TimesThe most important attribute of good customer service, according to customers’ themselves, is a fast response time. How…www.superoffice.com

Super Office

Feedback is important for businesses as it can convince business owners to adapt to the dynamic business environment. Shorter response time will mean that the customers’ feedback is registered timely with the company and decisions can be made earlier. A decision made timely could prevent ambiguity and uncertainty caused by an ever-changing business environment.

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5. Interactive and Minimalist Design for Digital Channels

Design trends have changed rapidly since the advent of social networking platforms. From the use of numerous colors in a single design, trends have shifted to two or three colors used in one design. Similarly, minimalist and neat designs have overtaken intricate designs. This change occurred due to a flood of information in peoples’ newsfeeds. To counter this saturation, it is best to keep your designs simple and neat. This trait will not only make your designs stand out but also aid in the communication of your message. It is easier to market your business when you simplify the message which you want to depict through while marketing. Therefore, relying on minimalism for your digital designs will reach more audiences and will help your brand to stick in peoples’ minds.

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